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What component(s) of the marketing mix would you change in order to satisfy the customer's needs?
What component(s) of the marketing mix would you change in order to satisfy the customer's needs?
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To satisfy customer needs you may consider making changes to various components of the marketing mix The marketing mix consists of the following elements Product This component refers to the actual go...
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Basic Marketing Research
Authors: Tom J. Brown, Tracy A. Suter, Gilbert A. Churchill
8th edition
1133188540, 978-1111525293, 1111525293, 978-1305178571, 1305178572, 978-1133188544
