1. What conclusions concerning the relative profitability of the two companies can be drawn from these data?

Columbia Sportswear Company Net Sales $ 2,802, 326 Cost of Sales $ 1, 415, 978 Net Income $ 274, 948 Profit margin 9. 81% Gross profit $ 1,386, 348 Gross profit rate 49.47% Income from operations for 2018 $ 350,982 Income from operations for 2017 $ 262, 969 Change income from operations form 2017 to 2018 $ 88, 013 Percentage change in income from operations from 2017 to 2018 33. 47%