Question
What course of action is the FTC most likely to take if the advertiser refuses to sign a consent decree? A. Ask for substantiation B.
What course of action is the FTC most likely to take if the advertiser refuses to sign a consent decree?
A. Ask for substantiation
B. Issue a cease-and-desist order
C. Scrutinize testimonials.
D. Impose a non-compete clause on the advertiser.
E. Ask for affirmative disclosure for product deficiencies.
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Integrated Marketing Communications Strategic Planning Perspectives
Authors: Keith J. Tuckwell
4th edition
133157873, 978-0133157871
