What did Herbert Hoover most likely mean when he said, "Just making money isn't enough"? Being successful at making money is not enough; one has to know how to spend it so that one gets good value in purchasing products. Being successful at making money is not the most important thing in life; one also has to do public service. Making money is not everything; people can build their own places to live with what they have at hand, as they did in the Hoovervilles. Making money is not everything; poor people should look at other riches they have, such as family, and not complain so much