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What did Jim Skinner push for when he took over from James R . Cantalupo? He wanted McDonald's to change its unhealthy image. a renewal
What did Jim Skinner push for when he took over from James R Cantalupo? He wanted McDonald's to change its unhealthy image.
a renewal of the supersizing option
larger burgers made from higher quality meat.
a revision of the menu to include more vegan options
Why did McDonald's create the McCaf experience in its stores, despite the very hic The cost of creating the McCaf was offset in les's than one month of sales i The company wanted to make a shift away from burgers to more healthy for The company was looking to lower their wait time instore by having coffee than food.
The company wanted to be seen as a lifestyle brand, not just a place to eat
Why did McDonald's originally introduce The Dollar Menu?
The Dollar Menu reflected the price of a hamburger when McDonald's first o
All of the items on the menu were inexpensive side items.
The company was replicating a similar idea already implemented by Burger
The prices of items had risen over the years, driving customers to other resta
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