What did you "value" from a recent purchase?

Tell a recent important purchase that made. What was the purchase? (e.g., a new set of tires, a laptop, or running shoes). Identify what value most about this item and use the value typology above to identify which type(s) of value(s) this item provides.

In addition, there are many different types of value, for example:

• Functional Value
• To what extent the offering solves a problem
• E.g., water hydrates, gas fuels my car
• Monetary Value
• Price paid vs. perceived worth
• E.g., Costco offers better value per unit
• Social Value
• The extent owning a product allow us to connect with others
• E.g., football tickets, gym membership, vacations
• Psychological Value
• The extent that a product helps us express ourselves and feel better
• E.g., music/entertainment