What: Discovery with Empathy What have you done to understand your customer (human-centered design process) What: Scope Definition What is your statement of the problem solving competency and customer requirements (define the challenge, clarity and focus) How: Generate and Ideate What divergent thinking technique have you used to create a design solution (idea generation) How: Experimentation and Prototyping What is your plan for building a prototype What questions do you need answered from your prototype How: Evolution and Testing How will you solicit feedback about your prototype