What are the potential obstacles to conducting successful business-to-business research as it relates to a sport teams
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What are the potential obstacles to conducting successful business-to-business research as it relates to a sport teams’ current partners? How can a team solicit feedback from partners to avoid these pitfalls?
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Related Book For 
Sport Marketing
ISBN: 9781450424981
4th Edition
Authors: Bernard J. Mullin , Stephen Hardy , William A. Sutton , David J. Stern
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