What do bond rating agencies look at in setting a bond's rating?

What do bond rating agencies look at in setting a bond's rating?* 6 points Profitability of operations Overall financial strength Ability to pay interest and principal in full and on time List of stockholders Competitive position in the industry Specific collateral and other bond provisions such as protection provided to bondholders in the event of bankruptcy, takeover, and so forth Issuer's liquidity and additional debt capacity CFO's statement of assets and liabilities