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What do marketers need to apply in order to build up demand for a product by associating it with strong drives, using motivating cues, and

What do marketers need to apply in order to build up demand for a product by associating it with strong drives, using motivating cues, and providing positive reinforcement?

A. social classes

B. need recognition

C. subliminal advertising

D. learning theory

E. cognitive dissonance

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