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What do retailers do to increase the value of products and services for consumers ? Discuss the extent to which brick-and-mortar retailers are threatened by

What do retailers do to increase the value of products and services for consumers ? Discuss the extent to which brick-and-mortar retailers are threatened by internet-only retailers with regard to these factors.

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The source is this book: " Marketing - 4th edition, Grewal D., Levy M., Litchi S., McGraw Hill.

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