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What do we gain when we shift our analytic attention to the 'innovator... as opposed to just the 'idea generator'?
What do we gain when we shift our analytic attention to the 'innovator"... as opposed to just the 'idea generator'?
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Shifting analytic attention from just the idea generator to the innovator brings several benefits Un...
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International Marketing And Export Management
Authors: Gerald Albaum , Alexander Josiassen , Edwin Duerr
8th Edition
1292016922, 978-1292016924
