What do we mean by a "value proposition"? What are some of the questions one should consider when defining a value proposition? Who determines what that proposition will be for a given company?

4. What specific actions can companies take to best identify potential turnoffs? How does classifying them as value, systems, and people turnoffs become useful to organizational leaders?

5. Why do customers whose problems are addressed and rectified become even more loyal? What do we mean by a "value proposition"? What are some of the questions one should consider when defining a value proposition? Who determines what that proposition will be for a given company?