Question
What do you feel was the unique marketing challenge for COSTCO, and how did it overcome that challenge? Choose another company that currently does not
What do you feel was the unique marketing challenge for COSTCO, and how did it overcome that challenge? Choose another company that currently does not have a membership program, and explain how a membership program could be created and how it may offer a marketing opportunity.
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Services Marketing Concepts, Strategies, & Cases
Authors: Douglas Hoffman, john Bateson
4th edition
1439039399, 978-1439039397
