Question
What do you get if you add up the sum total of the discounted lifetime values for all the customers of a firm? Brand equity
What do you get if you add up the sum total of the discounted lifetime values for all the customers of a firm?
Brand equity for the firm.
Market capitalization for the firm.
Total return on assets (ROA) for the firm.
Customer equity for the firm.
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Corporate Financial Strategy
Authors: Ruth Bender
4th Edition
1136181105, 9781136181108
