Question
What do you see as the biggest areas of difference between U.S. business practices and those of the countries your group collectively researched? How would
What do you see as the biggest areas of difference between U.S. business practices and those of the countries your group collectively researched?
How would you prepare for a career as a business leader in the countries you researched?
How would you prepare for doing business at the same time in all the countries your group researched?
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Strategic Brand Management Building Measuring and Managing Brand Equity
Authors: Kevin Lane Keller
4th edition
9780273779414, 132664259, 273779419, 978-0132664257
