What are your favorite brand characters? Do you think they contribute to brand equity in any way?

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What are your favorite brand characters? Do you think they contribute to brand equity in any way? How? Can you relate their effects to the customer-based brand equity model?

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Strategic Brand Management Building Measuring and Managing Brand Equity

ISBN: 978-0132664257

4th edition

Authors: Kevin Lane Keller

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Question Posted: Sep 15, 2015 02:00 AM

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What are your favorite brand characters? Do you think they contribute to brand equity in any way?

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Brand characters relate to the customerbased brand equity model because they can contribute to the d...View the full answer

Strategic Brand Management Building Measuring and Managing Brand Equity

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