What do you think are some of the difficulties of adding 25 percent more employees for the holiday

season? What kind of planning do you think would be needed?

2. China effectively shuts down for two weeks each year and celebrates the lunar new year. How does that

resemble (or not) peak season in Western countries?

3. The case focuses on U.S. markets. How are European markets affected by holiday shopping?

4. Have your own shopping habits changed with the ease of online shopping? If so, how? Do you expect them to change when you graduate and have more disposable income?