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What do you think contributes to, devalues, brand equity. Consider these five major brands and respond to the following: Disney McDonalds Chevrolet Walmart Apple What
What do you think contributes to, devalues, brand equity. Consider these five major brands and respond to the following: Disney McDonalds Chevrolet Walmart Apple What positive brand associations do you have with each brand? Why? What negative associations do you have with each brand? Why? Walmart sells many grocery products, like frozen vegetables and trash bags, under the brand name "Great Value." These products are available only in Walmart stores. Identify this type of brand, and explain why you do or don't buy brands of this type
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