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What do you think is the most important short-term objective for a retailer: increase patronage from existing customers or attract new customers? Explain the reasoning
What do you think is the most important short-term objective for a retailer: increase patronage from existing customers or attract new customers? Explain the reasoning behind your
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Strategic Management Concepts And Cases Competitiveness And Globalization
Authors: Michael A. Hitt, R. Duane Ireland, Robert E. Hoskisson
13th Edition
0357033833, 978-0357033838
