Question
What do you think needs to be done to address issues that Columbia Sportswear is facing? Determine what you would do to solve/address the issues.
What do you think needs to be done to address issues that Columbia Sportswear is facing? Determine what you would do to solve/address the issues. Develop three goals and 2-3 SMART objectives for each goal.
Issues facing the company:
Supply Chain Disruptions
Intense Competition
Changing consumer preferences
International Market Expansion
E-Commerce and omni channel integration
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Small Business Management Entrepreneurship and Beyond
Authors: Timothy s. Hatten
5th edition
538453141, 978-0538453141
