What do you think the next 20 years of international marketing will look like?

Here are some questions to help you structure your answer:

a) Which countries are likely to be hot spots? (a keyword might be: "Third Wave", then if we are talking about a "third wave," what are the first and second waves?)

b) Do you expect a divergence or convergence in consumer preferences? (With that in mind, how about the relevance of CAGE framework? Will it still be a useful tool?)

c) Based on your thoughts on divergence and convergence, do you think the companies will move towards more adaptation or standardization?

d) How can a non-global company survive global competition?