Question
What do you understand by country-of-origin effect and why is it relevant to international marketers? What type of influence can it have on a consumer's
What do you understand by country-of-origin effect and why is it relevant to international marketers? What type of influence can it have on a consumer's perception? Use at least three examples to help support your answer.
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Business Research Methods
Authors: Donald R. Cooper, Pamela S. Schindler
12th edition
9780077774431, 0073521507, 77774434, 978-0073521503
