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What does an index number of 1 0 0 mean? Question 1 2 options: Use of a product is proportionately greater than average in a

What does an index number of 100 mean?
Question 12 options:
Use of a product is proportionately greater than average in a segment.
Use of a product is proportionately lower than average in a segment.
Market segment being analyzed is average
Probability of wasted coverage is 100 percent.

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