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What does brand equity consist of? Explain the terms
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Brand equity refers to the intangible value and perception associated with a brand in the minds of consumers It represents the differential effect tha...Get Instant Access to Expert-Tailored Solutions
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Business
Authors: Ricky Griffin, Ronald J.Ebert, Frederick Starke, Melanie Lang, George Dracopoulos
8th Canadian Edition
133354261, 978-0133354263
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