Question
What does composition refer to in advertisement design? and what are the key components of the composition in the advertisement design? Please find one copy-driven
What does composition refer to in advertisement design? and what are the key components of the composition in the advertisement design?
Please find one copy-driven print advertisement and one image-driven print advertisement. Please include the screenshot of these advertisements in your post.
What is the purpose of each advertisement? And how to measure its effectiveness?
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Services Marketing Concepts, Strategies, & Cases
Authors: Douglas Hoffman, john Bateson
4th edition
1439039399, 978-1439039397
