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What does fail upwards mean? How would fail upwards apply to social media? How does social media facilitate customer self-service? What would a Product Manager
- What does "fail upwards" mean?
- How would "fail upwards" apply to social media?
- How does social media facilitate customer self-service?
- What would a Product Manager or Community Moderator need to do to manage this process?
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Marketing Management
Authors: Philip R Kotler, Kevin Lane Keller, Subramanian Sivaramakrishnan, Peggy H. Cunningham
14th Canadian Edition
132161079, 978-0133076752, 013307675X, 978-0132161077
