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What does interactive management as a research methodology offer social marketers that other linear methodologies do not? Please give all the reference link ( in
What does interactive management as a research methodology offer social marketers that other linear methodologies do not? Please give all the reference link ( in text citation ) if you use for the
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Essentials of Marketing Research
Authors: Joseph Hair, Mary Wolfinbarger, Robert Bush, David Ortinau
2nd edition
