What does ROI tell management? Which divisions have the best and worst or are they roughly the same? How do they compare? How could a division of this company improve its ROI? Give me an example of a specific action that could be taken to improve ROI.

What does Sales Margin tell management? Which divisions have the best and worst or are they roughly the same? How do they compare? How could a division of this company improve its sales margin? Give me an example of a specific action that could be taken to improve sales margin.

Starbuck's Financial Information - 2016 (in Millions) Revenues in Dollars Cast of Sales in Dollars Sales Margin in Dollars Division Col. B - Col.) 71 Americas China/Asia Pacific EMEA Channel Development All Other Segments $14,795.40 $ $2,938.80 $ $1,124.90 $ $1,932.50 $ $524,30 $ 5,271.90 1,295.70 565.00 1,042.60 316,50 $9,523 50 $1,642.10 $559.90 $889 90 $207.80 73 74 (In Percent) Division2 Division Americas China/Asia Pacific EMEA Channel Development All Other Segments 12 83 84 109% Americas 23% China/Asia Pacific 27% EMEA 1203% Channel Development -4% All Other Segments 54% 56% 50% 46% 40% Starbucks 2016 ROIS by Segment