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What does selective exposure in consumer perception refer to ? What does selective exposure in consumer perception refer to ? Total avoidance of advertising. Focus

What does selective exposure in consumer perception refer to?
What does selective exposure in consumer perception refer to?
Total avoidance of advertising.
Focus on only negative aspects of a product.
Exposure to certain forms of information but not others.
Remembering only brand names.
Ignoring price while purchasing.

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