"What does Starbucks sell, and why are people willing to pay for it?"

• At a minimum, the answer should address the following:
• If I tell you Starbucks product is not coffee, then what is the product?
• Identify and explain all the tangible and intangible attributes of the product. Cite at least two feature-function-benefit examples of Starbucks' offerings.
• Give opinions as to why people are willing to pay more at Starbucks.