Question
What does the VALS survey tell you about our ability to measure attitudes accurately? Which scaling techniques did they make use of? How could an
What does the VALS survey tell you about our ability to measure attitudes accurately? Which scaling techniques did they make use of? How could an entrepreneurial firm make use of the information made available by this process?
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Services Marketing Concepts, Strategies, & Cases
Authors: Douglas Hoffman, john Bateson
4th edition
1439039399, 978-1439039397
