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What external factors do you think most impact online grocery shopping? How do you think these factors will influence the future of this sector? What
- What external factors do you think most impact online grocery shopping?
- How do you think these factors will influence the future of this sector?
- What are the specific challenges involving the online sales of fresh (perishable) food products?
- Which challenge in Taylor Farms' PESTE analysis was the most significant and why?
- Can you think of another organization facing similar challenges? How have they dealt with them?
- Are there any additional challenges you would have expected to find in Taylor Farms' analyses? What are they, and why do you think they might be missing?
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Strategic Brand Management Building Measuring and Managing Brand Equity
Authors: Kevin Lane Keller
4th edition
9780273779414, 132664259, 273779419, 978-0132664257
