1. What factors contributed to the FIRST impression(s) you had of the organization? How does that relate to marketing?
2. Did this impression change for better or worse at any time? If so, how did that impact your OVERALL impression? What does that tell us? (Hint: This is where holistic marketing and branding come in!)
3. Was their "value proposition" made clear or communicated in any way? Please elaborate.
4. How well would you say the employees of the organization understood that YOU are their chief priority? In other words, did the organization practice the marketing concept?
5. Did you feel like you were participating in an "Experience" or just buying a product? Why do you say that?
6. Who would you say are this organization's main direct and indirect competitors? (recall that we discussed how environmental forces can be forms of indirect competition)
7. Will the way the transaction was handled by the organization contribute to a

lifelong relationship with you? Why or why not?

1. If you were meeting with the president of the company, based on findings like these gathered from your observations, what marketing-related actions would you recommend? How would you "sell" them to the president" Support your recommendations with evidence, in other words.
2. Other comments (Optional):