What factors in an evaluation of the external environment might have led P&G to pursue the Tide Cleaners initiative? What other factors should it consider as it further develops and promotes Tide Cleaners?

What are the main benefits Tide Cleaners offers that would be attractive to those in either the Millennial or Gen Y generations?

Which of the four approaches is P&G using with its Tide Cleaners initiative? What other growth strategies could it use to stimulate further growth?

Do you think this is a good strategic move for P&G? Explain your rationale.

With the Tide Cleaners venture, P&G is responding to consumers' choice to spend their money on a service to realize the benefit they seek, rather than through the purchase of a product. What other industries are - or should be - taking a similar approach?