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What factors should have Motorola considered before entering a new market? What are some of the reasons why Motorola lost ground and other firms continued
- What factors should have Motorola considered before entering a new market?
- What are some of the reasons why Motorola lost ground and other firms continued to control significant market share?
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International Marketing & Export Management
Authors: Gerald Albaum, Edwin Duerr
7th edition
273743880, 978-8131791189, 8131791181, 978-0273743880
