What features apply to the advertising medium of magazines?

Multiple Choice

selected audience, flexible, can be personalized; but relatively expensive per contact and hard to retain attention

very targeted, good detail, some "pass along"; but inflexible and has long lead times

demonstrations, good attention, and wide reach; but expensive in total, has a lot of clutter, and not always selective audience

flexible, timely, local market; but may be expensive, has a short life, and no "pass along"

flexible, repeat exposure, inexpensive; but "mass market" and very short exposure