Question
What frame of reference (frame of mind) will customers use in making a choice to use/purchase this brand/service? What other brands/companies might customers compare this
What frame of reference (frame of mind) will customers use in making a choice to use/purchase this brand/service? What other brands/companies might customers compare this brand to (other than the top three identified above)?
Based on a customer buying Beats by Dre
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Introduction to Hospitality
Authors: John R. Walker
6th edition
013281465X, 978-0132814652
