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What fundamental changes has the Internet brought to marketing? What isDigital Divideand what does it mean for e-marketers? As consumers in emerging economies are wary
- What fundamental changes has the Internet brought to marketing?
- What isDigital Divideand what does it mean for e-marketers?
- As consumers in emerging economies are wary of buyingonline, what would you do, as an e-marketer, to encourage them to change their attitudes?
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Advertising Promotion And Other Aspects Of Integrated Marketing Communications
Authors: Terence Shimp, Craig Andrews
9th Edition
978-1111580216, 1111580219
