What happens to student-athletes who post prohibited content online? Social media monitoring services alert athletics department personnel of inappropriate conduct/communications. An increasing number of institutions are beginning to use the services of such companies following the NCAA's ruling in a 2012 infractions case against the University of North Carolina in which the NCAA determined that UNC "did not adequately and consistently monitor social networking activity that visibly illustrated potential amateurism violations within the football program." The precedent for future cases of social media regulation is still very much uncertain. Some coaches impose bans on social media use, which could be construed as potential First Amendment violation. There have only been a few examples of student-athletes challenging social media-related suspensions. So far, the courts have primarily ruled in their favor. What do you think of the idea of monitoring services? Do your opinions change if you view the concept from the perspective of an administrator, coach, or even a parent?