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What has made MMBC a strong brand? Despite being a strong brand what caused its decline? Should MMBC introduce light beer? Is 'Mountain Man Light'

What has made MMBC a strong brand? Despite being a strong brand what caused its decline?
Should MMBC introduce light beer? Is 'Mountain Man Light' feasible? Should it launched?

Case details below :

https://we.tl/t-zQeX2B7W7B

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