What hotels do consumers perceive as being similar? Different?

What hotek would segment 1 likely choose?

3. Why might there not be a hotel currently positioned for consumer segment 2?

4. A Nassau hotel chain recently ran an ad campaign describing the many cultural offerings in Nassau. Was the campaign successful in repositioning Nassau?

5. Do Porters and Treacy & Wiersemas strategies support the optimal combinations in the positioning matrix? Why or why not?

6. Can you utilize the following format to develop a positioning statement for your school?

-For customers who want(target), our brand is the best at(USP)