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What if the coca cola decided to diversify its supplier base by sourcing from suppliers in different geographical regions? How would this impact the company
What if the coca cola decided to diversify its supplier base by sourcing from suppliers in different geographical regions? How would this impact the companys supply chain risk?
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Strategic Marketing
Authors: Nigel Piercy and David Cravens
10th edition
78028906, 978-0078028908
