• What important qualitative factors, in addition to quantitative factors, should this firm consider when it is making a capital structure decision?
• Why are these important?
• How might these qualitative factors play in capital structure decisions for the firm you chose?
• How might decisions in contrasting industries differ as they incorporate these qualitative factors?
• Would these qualitative factors differ in smaller companies, versus larger firms? Why or why not?
• I would like to focus on competitive advantage, competitive analysis and corporate governance