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What information is contained in a perceptual map? Note: You can select one or multiple answers -competitive intensity -Benefit combinations that best represent consumer needs
What information is contained in a perceptual map? Note: You can select one or multiple answers
-competitive intensity
-Benefit combinations that best represent consumer needs by segment
-places where consumer needs aren't being met along the dimensions of interests
-Which areas or positions are desirable to the target segment
-Changing consumer tastes
-Consumer perceptions of brands along the dimensions of interest
-Consumer preferences
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