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What information should a department store gather before adding a new women's apparel brand to its product mix? What are the pros and cons of
- What information should a department store gather before adding a new women's apparel brand to its product mix?
- What are the pros and cons of everyday low pricing to a retailer? To a manufacturer?
- Describe the role of customer space and merchandise space in a retail store
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International marketing
Authors: Philip R. Cateora, Mary C. Gilly, John L. Graham
15th Edition
9789339204464, 9780073529943, 9339204468, 007352994X, 978-0077446956
