What is a competitive edge? A particular characteristic that makes one firm more attractive to customers than other firms A concept that two or more people, working together in a coordinated way, can accomplish more than the sum of their independent efforts An organized effort to gather information about markets or customers An assessment of the strengths and weaknesses of current and potential competitors

What is a competitive edge? A particular characteristic that makes one firm more attractive to customers than other firms A concept that two or more people, working together in a coordinated way, can accomplish more than the sum of their independent efforts An organized effort to gather information about markets or customers An assessment of the strengths and weaknesses of current and potential competitors