What is a complement? Consider Netflix and Tesla. What are the most important complements for these companies'
Fantastic news! We've Found the answer you've been seeking!
Question:
What is a complement? Consider Netflix and Tesla. What are the most important complements for these companies' products and services? Does the company supply it's own complements or does it rely on other companies in the industry to provide them? Note complements are products or services that are used together (think peanut butter and jelly). Complements are not components of a product (e.g. cell phone batteries or car motors).
Related Book For
Marketing Research
ISBN: 9781119497639
13th Edition
Authors: V. Kumar, Robert P. Leone, David A. Aaker, George S. Day
Posted Date: