Question
What is a crucial element to be highlighted by marketing communication when trying to revitalize a product in the decline stage of the product life
What is a crucial element to be highlighted by marketing communication when trying to revitalize a product in the decline stage of the product life cycle? (single-choice question)
price
loyalty
competition
innovation
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Management
Authors: Stephen P. Robbins, Mary Coulter, Ed Leach, Mary Kilfoil
12th Canadian Edition
0134830458, 978-0134830452
