Question
What is a distribution channel? What is the relationship between channels of distribution and logistics? How does geographical location, the size and shape of the
What is a distribution channel? What is the relationship between channels of distribution and logistics? How does geographical location, the size and shape of the product, where it is manufactured and how many are sold in a year affect your selection of distribution channels?
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Marketing Research
Authors: Alvin C. Burns, Ronald F. Bush
7th edition
0133074676, 978-0133074673
